BALA CYNWYD, PA (April 16, 2002) - Interactive agency Unreal Marketing Solutions today announced that it has been chosen by Lions Gate Home Entertainment to help promote the DVD release of the film "O" as part of Lions Gate’s major nationwide marketing push. To increase awareness of the film's availability on DVD, Unreal Marketing with the help of Synergistic Media, is treating millions of Los Angeles commuters to the drama of "O" on a 24 x 33 foot interactive video screen, overlooking Sunset Boulevard in Hollywood.

Lions Gate was looking for a unique way to tout the arrival of the two-disc Deluxe Edition DVD of the box-office hit, which stars Mekhi Phifer, Julia Stiles and Josh Hartnett, and is now available in stores and video rental outlets everywhere. The contemporary version of Shakespeare's classic tale of seduction and betrayal features hot young stars and a hip soundtrack.

"We turned to Unreal Marketing to announce our biggest theatrical release to date on home video in the most visible way possible. With "O," consumers who enjoyed the film in theaters and have yet to experience it in their homes will get a daily preview on their commutes," said Peter Block, President of Lions Gate Home Entertainment.

The video and DVD release of "O" has already debuted among the top five rental and sell-through titles nationwide and is one of the Company’s biggest home entertainment releases ever. Unreal Marketing Solutions, headquartered in Bala Cynwyd, Pennsylvania, specializes in broadening the reach of online businesses through the use of interactive media. "To convey the intensity and atmosphere of the film, we needed to go beyond the static image of a billboard and utilize the latest in emerging technology," said Brad Solomon, President of Unreal Marketing Solutions.

About Unreal Marketing:

Unreal Marketing Solutions is a full-service interactive agency specializing in creating marketing strategies that expand the awareness of online businesses by leveraging new technologies. Unreal's staff includes Internet professionals from across the U.S. and serves organizations such as Brooks Brothers, The Howard Stern Ad Network, Nautica Enterprises and The Kaplan Colleges.

About Lions Gate:

Lions Gate Entertainment, with headquarters in Marina Del Rey, California, and Vancouver, British Columbia, creates and distributes filmed entertainment content worldwide through its four core businesses - Motion Pictures, Television, Animation and Studio Facilities - as well as its CinemaNow digital media platform. The Lions Gate brand is synonymous with original, cutting edge, and quality entertainment in markets around the globe.

About Synergistic Media:

The SMG network is a national out-of-home digital broadcast system. The network comprises over 10,000 advanced media broadcast locations in the top 20 national markets. The corporate strategy behind SMG was to provide media buyers the ability to buy a dramatically diverse number of digital advertising media venues on a One-buy annualized national level. These venues range from Bank Branded ATMs, private ATMs (casinos, convenience stores, college campuses, hotels, supermarkets), full motion flat panels in major transportation locations (BART-San Francisco, Grand Central, NYC, for example), Gas pump video monitors, and video billboards. Also included in the media mix are giant screen event promotions, with on-sit production (PGA, Powerboat assoc.).

Posted 04/16/02

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