Unreal Marketing, a full service interactive advertising and marketing agency, today announced that it has been selected by Greater Philadelphia Tourism Marketing Corporation (GPTMC) to implement online marketing initiatives for www.gophila.com.

The Philadelphia-based agency will assist GPTMC in attracting qualified Internet traffic to its Web site. Using proprietary technology and marketing strategies, Unreal Marketing will work with www.gophila.com to obtain top placement on the Search engines, Online Directories, and Pay-per-Placement portals for Philadelphia-related keywords. Unreal Marketing’s search technology will also enable GPTMC to track how many people visit the site from the Search engines, as well as how many reservations and information requests are placed through the site.

“The statistics show that today’s tourists are using the Internet to find their travel destinations and information. Philadelphia is a great city with wonderful historical sites, restaurants and shops. We want www.gophila.com to be the first site people refer to for resources on or about Philadelphia,” stated Veronica Wentz, Interactive Media Director, GPTMC.

In addition to GPTMC, Unreal Marketing’s tourism clients include TravelAlaska.com, TravelNevada.com and Australia.com. “We are thrilled to be working with GPTMC and are happy to add another tourism client to our roster. We are confident that with our help, GPTMC will receive the amount of traffic and the results they are looking for,” stated Adam Weil, COO for Unreal Marketing Solutions.

About Unreal Marketing:

Unreal Marketing Solutions is a full-service interactive advertising and marketing agency specializing in Search Engine Marketing, Online Media Planning and Placement, Affiliate Program Management and Viral Marketing.

Unreal Marketing services a variety of clients including Fortune 500 companies, small businesses, and some of the largest interactive agencies in the country. Clients include Brooks Brothers Clothing, University of Phoenix Online, Carat Interactive, and several divisions of L’Oreal USA.

Unreal Marketing’s corporate headquarters are based minutes outside of Philadelphia, PA with satellite offices in Los Angeles, CA and Fort Lauderdale, FL.

About Greater Philadelphia Tourism Corporation:

Greater Philadelphia Tourism Marketing Corporation (GPTMC) is a public/private partnership founded and funded in 1996 by the City of Philadelphia, the Commonwealth of Pennsylvania and The Pew Charitable Trusts.

In 1996, GPTMC launched the first centralized effort to promote to potential tourists the diverse historical, cultural and entertainment/leisure aspects of the five-county region (Bucks, Chester, Delaware, Montgomery and Philadelphia). This centralized effort continues with a fully integrated marketing program, including consumer research; advertising in television, print, outdoor and the Internet; and public relations in all media categories. See www.gophila.com for more information.

Posted 09/09/02

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